What Are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

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Cookies set by GradeWise AI are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites. You will be prompted to edit cookie preferences within a banner that appears when you first visit the Website.

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Why Do We Use Cookies?

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

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What Type of Cookies Do We Use?

Essential Cookies

Essential cookies are also referred to as “strictly necessary” since without them we cannot provide the functionality required to use the Services. For example, essential Cookies may bolster security, or help with load balancing as users navigate through the Services.

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Performance/Analytics Cookies

Performance/Analytics Cookies track information about visits to the Services so that we or our Customers can make improvements and report on performance. These Cookies collect information about how visitors use the Services, which site or page the user came from, the number of each user’s visits and how long a user stays on the Services. We may also use Analytics Cookies to test new features to see how users react to them.

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Functionality Cookies

During users’ interaction with the Services, Functionality Cookies are used to remember information users have entered. They also store user preferences when personalizing the Services to optimize the use of GradeWise. These preferences are remembered through the use of the persistent Cookies, and the next time a user engages with the Services they will not have to set them again.

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Advertising cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

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Unclassified Cookies

These are cookies that have not yet been categorized. We are in the process of classifying these cookies with the help of their providers.

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How Can I Control Cookies?

Users can control the use of Cookies at the individual browser level. If a user elects not to activate a given Cookie or disables certain cookies, users may still interact with the relevant Services, but their ability to use some features or areas of the Services may be limited.

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Users can generally activate or later deactivate the use of Cookies through functionality built into their web browser. To learn more about how to control Cookie settings through a browser, click the links below relating to certain browsers:

• Chrome 

• Internet Explorer

• Firefox

• Safari

• Edge

• Opera

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To learn more about Cookies, or how to control, disable or delete them, please visit http://www.aboutcookies.org for detailed guidance. Further, certain third-party advertising networks, including Google, permit users to opt out of or customize preferences associated with your internet browsing generally. To learn more about this feature from Google, visit https://www.google.com/settings/u/0/ads/authenticated?hl=en.

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Do Not Track. Do Not Track (“DNT”) is an optional browser setting that allows you to express your preferences regarding tracking by advertisers and other third parties. We do not use technology that recognizes DNT signals from your web browser.​

 

What About Other Tracking Technologies, Like Web Beacons?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

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Flash Cookies/Local Shared Objects

We may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to as "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

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Third-Party Targeted Advertising

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

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Updates to This Cookie Policy

GradeWise reserves the right to update or amend this Cookie Policy at any time without prior notice. Changes will be posted on this page, and continued use of the Platform constitutes acceptance of the updated Cookie Policy. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

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Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy, please contact us at legal@gradewiseai.com.

By using the GradeWise service, you acknowledge that you have read, understood, and agree to be bound by this Cookie Policy and any other agreements or policies referenced herein.